Mobile phones have influenced our society a great deal. Big companies like Nokia have captured the market for decades. Nokia 720 is another addition to this remarkable mobile market. This GSM based phone was announced in February 2013. It went viral in the market after its availability in April 2013. The dimensions of this mobile are 127.9 x 67.5 x 9 mm, 78 cc (5.04 x 2.66 x 0.35 in) and it reflects the classy nature of this mobile. It’s a feathered-like light set having a weight of 128 grams. A micro SIM card is installed in the Lumia 720. An IPS LCD capacitive touch screen display, with 16 million colors, makes it a shiny product with infinite display possibilities. The screen size is 4.3 inches. It’s a moderate size which is acceptable to all age groups. The body to screen ratio of this mobile is less than other contemporary sets. 480 x 800 pixels resolution really approves the freshness of the screen. A pixel density of ~217 ppi is low but no that low to be called dull. As a matter of fact is seems brilliant with a mobile of this caliber and stuffed price range. The user has a multi touch option as well. The screen is protected with a special corning gorilla glass 2 coating and comprises of the ClearBlack display property. The legacy of Nokia continues as the Microsoft Windows Phone 8 platform is embedded. This is upgradeable to v8.1, the latest version of this operating system. The chipset of Qualcomm MSM8227 allows it to process the bulky tasks with optimum ease. A CPU of Dual-core 1 GHz makes it further dramatic in processing speeds. The device allows a memory card up to 64 GB with an astounding internal memory of 8 GB. The RAM of 512 MB is reasonable as well. A dashing primary camera of 6.7 mega pixels, embedded with Carl Zeus optical and supported with 2848 x 2144 pixels, make Lumia 720 a perfect choice for camera lovers. The secondary camera extends till 1.3 mega pixels and allows you to capture amazing ‘selfies’ anywhere anytime. The sound of Nokia mobiles is awesome as always. The common features such as Wi-Fi, Bluetooth, GPS, NFC, Radio and USB port are also present in the set. You can tilt your mobile in any direction now using the accelerometer sensor. Proximity and compass sensors are also entrenched inside this remarkable mobile. You SMS threaded view is so convenient that you would love to type to your friends. The phone is also great for internet usage and browsing options. Major Java features are part of Nokia brand as always. A strong battery of 2000 mAh gives the users a stand by time of 520 hours and a talk time of 23 hours. If you play music all the time your phone can last to 79 hours. The phone is available in 4 attractive colors, white, red, yellow and the lovely cyan/black color. The Nokia Lumia 720 is every ready to impress you with its quality and remarkable features.